The sound of cardboard ripping open, the faint smell of new vinyl, and the quick shuffle of hands as people line up at a Pop Mart store in New York or Los Angeles, this is how 2025 has started for collectors. The new arrivals list is longer than usual and already stirring chatter.
Labubu, Molly, Crybaby, Dimoo, Sweet Bean, and Hirono dominate the calendar. Shelves don’t stay full for long, and ordering has turned into a sport of patience and timing. For many in the United States, the question isn’t which toy to buy, but how fast they can claim one before resale prices triple online.
Pop Mart: A Quick Refresher
Pop Mart, founded in Beijing in 2010, grew around a simple but clever hook: blind-box toys. Each sealed box hides one figure, and the buyer has no idea which character waits inside until the packaging is cracked open. That small gamble created a culture of repeat purchases, trades, and obsessive hunting.
By the time the company entered the U.S. market, the model was already proven. Now, Pop Mart has storefronts, vending machines, and an online system serving collectors from coast to coast. The mix of original designs like Labubu and collaborations with global brands keeps the shelves rotating with new series every season.
What’s New in 2025?
This year’s slate of releases looks like a checklist of names already loved by regulars, with enough surprises to draw in new buyers. Hirono launched the “Echo Series” in April, a set of moody, dreamlike figures that leaned on muted tones instead of bright color pops. In September, TinyTiny will drop “The Lie of…,” pulling together strange shapes and surreal expressions that feel pulled from a half-remembered dream.
Alongside these, collaborations continue. Harry Potter figures are rolling out steadily through the year, drawing in both toy hunters and fantasy fans. Dimoo’s fresh set sits on the lighter side, playful designs that look good on office desks or bookshelf corners.
Sweet Bean returns with food-inspired figures, each one designed to look edible in the most charming way. Molly keeps her sharp expressions front and center, while Crybaby brings nostalgic quirks back into the mix.
The catalog feels crowded, but collectors already mark their calendars months in advance. Some chase full sets. Others wait for rare editions rumored to appear only once in a batch of hundreds.
Labubu Fever & Early Releases
Labubu deserves its own space. Created by artist Kasing Lung, the sharp-toothed figure has grown into a pop culture symbol. Over 300 versions exist, from tiny blind-box pulls priced around fifteen dollars to oversized vinyl pieces running close to a thousand. In June, a mint green, four-foot Labubu sold at auction for well over six figures.
In the U.S., every Labubu release looks like a sneaker drop. Norwalk, Connecticut, uses a preorder-and-pickup model, forcing fans to scan QR codes within strict windows. Miss the 24-hour pickup period and the figure is gone. Some Australian outlets have even added membership requirements, making the chase more competitive.
The frustration is real. Online drops often vanish in seconds, bots clogging the system before collectors even load the page. Resellers list figures at three times the price before the packaging ink is dry. Shoppers complain, yet they still show up, lining sidewalks and refreshing apps. That mix of annoyance and thrill has turned Labubu into more than a toy. It’s an experience, a chase, and sometimes a headache.
Full List Snapshot
The 2025 new arrivals cover multiple series, with releases spread across the year.
| Collection | Release Date | Notes |
| Hirono “Echo Series” | April 2025 | Atmospheric style, muted colors |
| TinyTiny “The Lie of…” | September 2025 | Surreal, dreamlike characters |
| Harry Potter Line | 2025 cycle | Licensed crossover figures |
| Dimoo New Series | Mid 2025 | Playful, lighthearted designs |
| Sweet Bean Collection | 2025 | Food-inspired charm |
| Molly & Crybaby | 2025 | Bold faces, quirky nostalgia |
| Labubu Variants | Throughout 2025 | Special limited releases |
This lineup may not cover every surprise Pop Mart has planned, but it captures the heavy hitters that already shape store displays and fan discussions.
Read Also : Funko POP’s K-Pop Demon Hunters: Where to Buy the Latest Collection
How to Order?
Getting hold of a new arrival in the U.S. is rarely as simple as walking into a store. Pop Mart’s official website and app are still the main gateways. The “New Arrivals” page shows upcoming drops, and the Pop Now feature lets buyers preview which figure sits inside before confirming a purchase. That tool saves money on duplicates but ramps up competition.
For physical stores, the buy-online-pickup-in-store system dominates. It requires fast reflexes. Customers confirm their order, receive a QR code, and must collect the toy within a day. Screenshots don’t work. Codes expire quickly. Miss that deadline and the figure is restocked for someone else.
Social platforms have become new storefronts too. TikTok Shop hosts live drops, while Amazon and AliExpress carry official Pop Mart listings. Shipping delays can test patience, but they remain safer than relying on resale markets. Counterfeits are common, especially knockoff Labubus, often nicknamed “lafufu.” The packaging may look right, but without a scannable Pop Mart QR code, authenticity is questionable.
Ordering tips
- Refresh Pop Mart’s website early on release mornings.
- Use Pop Now to avoid doubles.
- Don’t forget the 24-hour pickup limit for store orders.
- Check TikTok live drops for sudden restocks.
- Stay away from “lafufu” fakes by verifying packaging and codes.
Consumer Trends & Cultural Context
Blind-box toys thrive on anticipation. That moment of tearing into packaging, wondering if a rare edition hides inside, is addictive. It feels like a lottery, but the prize sits small enough to perch on a desk. Fans talk about the sound of plastic wrappers as much as the figure itself.
Still, there’s friction. Parents complain about kids sinking allowance money into duplicates. Adults confess to chasing one hidden edition until their wallets hurt. Pop Mart thrives on scarcity, and the system works. Rare figures hold high resale value, and celebrity sightings push demand even higher. K-pop idols photographed with Labubu fuel a frenzy that spreads across continents.
Yet for all the noise, Pop Mart has tapped into something simple. A collectible that fits in the palm of the hand, priced low enough to feel attainable, and wrapped in mystery. The 2025 lineup proves that formula isn’t slowing. For some, these figures spark joy. For others, they spark frustration. Either way, the shelves won’t stay stocked for long.
