The eARTh program is set to establish a platform that empowers artists to explore innovative ways of engaging communities through their creative expressions.
Supported by the Shakti Sustainable Energy Foundation and partnered with the India Climate Collaborative, this initiative aims to harness the potential of art to catalyze climate action.
CSTEP’s Unique Approach to Climate Action
The Centre for Study of Science, Technology and Policy (CSTEP), known for its technology-driven solutions to developmental challenges, is pioneering a distinctive approach to climate action.
By recognizing the role of “emotional responses” in driving climate change engagement, CSTEP seeks to bridge the gap between science and society.
Redefining Climate Communication
CSTEP’s eARTh initiative challenges conventional top-down climate communication. Instead, it envisions art as a transformative force capable of inspiring collective action.
The objective is to make climate engagement more inclusive and participatory, encouraging individuals to take meaningful steps towards climate-conscious decisions.
Artists Converge to Ignite Change
Environmental artists from diverse backgrounds will convene at the Bangalore International Centre on October 14th to kickstart the eARTh project.
This gathering marks the beginning of a creative journey aimed at leveraging art to address climate change challenges.
Creating Climate Awareness through Art
Sreerekha Pillai, head of CSTEP’s communication and policy engagement team, emphasizes the transformative potential of art.
ALSO READ : Flood-Hit Scotland Faces Continued Downpour: Amber Warning Extended
She believes that art can spark meaningful conversations about climate change in society and influence climate-conscious decision-making. With climate tipping points looming, immediate action is imperative.
The eARTh launch event will feature a lineup of diverse talents, including musician and composer Vasu Dixit, lake conservationist Usha Rajagopalan, artist Gigi Scaria, photojournalist NP Jayan, Aravani Art Project founder and creative director Poornima Sukumar, stand-up comedian and podcaster Sundeep Rao, and singer-songwriter Anoushka Maskey. These creative minds will contribute their unique perspectives to drive climate action through art.
